Nepal earthquake, Yemen Famine and Refugee Crisis in Myanmar
You’ve got two weeks to raise most of the emergency funds for those suddenly in desperate need, before it’s yesterday’s news. And you need to raise a lot of money to make a real difference.
Immediacy is key and the media is front weighted:
And we extend the campaign, maximising donations by:
Our flexibility allows us to mobilise incredibly quickly, to plan and implement a cross media campaign – brief to launch in 12 hours is not unusual.
In total the Nepal Earthquake and Yemen Famine appeals raised a total of £87 and £28 million respectively. The Myanmar Appeal remains open.
Where directly attributable, the total media return on investment was over 4.5.