“The only thing he buys badly is lunch,” says John Hegarty. Founded JAA in 1978 and went on to set up Association of Media Independents. Also created and founder shareholder of PHD in 1990. Marathon runner, Masters Hockey player and all-round sports nut.
Sarah joined in September 2017 to uphold JAA’s enviable TV Trading reputation. Her extensive experience includes agency & media owner having worked at both ITV & Channel 4. Sarah likes nothing better than a negotiation & loves a media bargain. When she’s not socialising with her many media contacts she’s cheering on Manchester United – from her TV set in Surrey of course!