The demise of cookies is no longer new news and neither are the various industry solutions that have come to market over the last 12 months. It’s time to fully embrace the, consumer demanded, privacy era. The market has responded rapidly to cookie-less solutions which JAA have been quick to trial, be that advanced contextual; a growing shift to publisher direct; and a diversification in audience data acquisition be that 1st, 2nd or 3rd party. Read on to find out more from Nick.
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