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Amazon’s Sponsored Brand Videos

In this first part of eCommerce Insight with JAA, our Head of Search Zach Shah talks about a new ad format on Amazon. In 2020 Amazon Advertising released their Sponsored Brand Videos. This format lets you share video content in the search results above all other paid and organic listings. It allows you to take up enormous retail space on Amazon’s search results and vastly increases the chances of shoppers buying your product over a competitor.