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As part of our no nonsense media planning and buying approach for Sekonda’s “No Time for Nonsense” campaign, the JAA team has been nimbly reacting to the news agenda. After the MPs two jobs scandal broke, we sprang into action alongside our friends at Lucky Generals creating and placing this tactical press ad to feature in The Sun. Supplemented by a full page in Men’s Health opposite the Christmas time-piece special. We’ve had a lot of fun with this campaign and shows the power of collaborative working between client, creative and media partners.