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Sekonda is launching a new brand platform that cuts through the nonsense of the watch category. Having worked with the brand since 2004 we are excited to deliver a no nonsense media plan to match the tone of the campaign – “Sekonda. No time for nonsense.” To propel the brand back into the public consciousness the ad will run across ITV and Channel 4 targeting the largest audiences such as I’m a Celebrity… and Googlebox. YouTube and TikTok will drive further coverage to reach a younger audience. Tactically placed press ads in Men’s Health Synchronised and OK! magazine will disrupt the established category norms.