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This festive season we launched a print campaign for UN Refugee Agency for the United Kingdom (UNHCR) inspired by refugees’ stories that can be used as wrapping paper to raise awareness and donations. The campaign, called “Wrapped In Kindness”, ran across national and regional newspapers in early December to raise awareness of refugees struggling to keep warm this winter, particularly as the rest of the UK gears up to use 227,000 miles of wrapping paper in the run up to Christmas. Our activation included double-page spreads in The iHerald and The Guardian and full pages were also booked across 39 regional titles, which could then be recycled into wrapping paper.