We are very proud to launch The Woodland Trust’s Big Climate Fightback campaign. Ahead of COP26, the Woodland Trust is urging people to plant more trees. The charity is sending more than 700,000 free native trees to schools and communities to kick-start an autumnal blitz on tree planting. The media strategy is to give the Woodland Trust a voice in the climate change conversation. Investing in their largest TV campaign to date with a particular focus on contextual programming, impactful digital activity, OOH around COP26 in Glasgow and radio. The campaign launches in a special break during Channel 4 News.
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