We take a look at some of the Coronation’s contextual ads that made us smile, giggle and question…
When it’s in your name…
You’ve got a right to play. Nice work from Burger King here in Friday’s Metro. We happen to love that it’s next to HRH Prince William pulling a pint alongside landlady Bernie in our local boozer – the now world famous – Dog & Duck, Frith Street.
When your product has a right to play
We’re all applause for the brilliant team at Baylis & Harding taking the outside back cover of the souvenir edition of Hello! Ok so we might have been involved in this one but it is lovely.
When the creative opportunity is too good to miss
Well played by Good Boy dog treats for this cracker of a line from our creative friends at Dog, Cat & Mouse. So glad we were able to make this happen, we must thank Talon and Clear Channel too. We also very much enjoyed KitKat’s thank you to the newly crowned monarch for the long weekend.
When it’s not even an ad but goes viral
Having worked on Guinness at Diageo something didn’t quite feel right about this cracker that sprung into my social feeds on Saturday morning. The execution was cute but the political outcry this would have caused got me questioning. A little research and Diageo’s royal brand activity has no mention of their famous stout. It was all the clever work of Australian creative Anthony Smith.
And Finally…
Last shout out to a couple of experiential activations. Tesco opened a pub in Farringdon and Uber collected in carriages. Right, until the next grand occasion!
