Smart, Fast &
hits different

Underdog, yes. Also-rans, never. With JAA in your corner, you can take on the big dogs and fat cats and their cash cows. Here’s how we do it.


For brands with limited resource finding the right insight or even identifying the right problem to solve is critical. JAA plan like an underdog which means finding insights in unexpected places. From client first party data to getting out of the office and meeting people, JAA find insights with impact.


Underdog planning is about seeking advantage. It means finding the right place, right time and right way of talking to the right audience to maximise budget. By mapping out how consumers enter your category we craft plans to meet the strongest opportunity, taking advantage of a fragmenting landscape not shying away from it.


The most effective campaigns use media to maximise the canvas for creative. We take care to imagine the best possible iteration for a creative idea. However, creativity doesn’t have to cost! JAA’s buying has long punched above its weight and audits continually prove that you don’t need to be with a network agency to access the best pricing. Our fierce commitment to independence means advertisers can be assured that their budget is being deployed in the best interest of the plan.


With a proud history of response focused campaigns for the third sector JAA understand the importance of measuring the right metric. We work with our clients to produce bespoke dashboards to help them give access to the campaign data that matters, when they need it.


We’re always extremely impressed by the JAA team’s knowledge and willingness to work with ITV – embracing our new technology and data products. Sarah and her team are forward thinking, collaborative, experienced and just lovely people to deal with on a daily basis. They push hard to deliver value for their client set, and it shows with the business results they are achieving. The agency planning and buying models are forward thinking, and enable ITV & JAA to collaborate in new and exciting ways. The future is looking very good for both sides.


The highlight of our longstanding relationship with JAA has to be the UK’s first ever braille newspaper cover wrap we did for RNIB. It was such an innovative campaign and we were so proud to play our part in it. It was a great partnership recognised by the industry and that we hold up as best in class work.

Jo Mazenko, Commercial Director, Metro

JAA are so approachable and always want to discuss exciting ways to use cinema for their clients. The team are dedicated to finding amazing media solutions and we feel like we are working together to deliver a great campaign every time. We can’t wait to see what innovative media ideas they come up with next.

Pearl & Dean

When it comes to media companies, JAA is a unique combination of decades of experience, with an agile, entrepreneurial approach to helping their clients grow. As an independent, strategic, creative consultancy, we love collaborating them. Regardless of budget, they always think outside the box to come up with media ideas that help our clients punch above their weight and inspire our creative solutions to do the same.

Laurie Castelli, founder Castelli and Co

JAA are a highly valued partner. Their deep sector knowledge, combined with their spirit of openness and collaboration makes them an absolute pleasure to work with.

Raw London

Our team at Buttermilk has had the pleasure of working with JAA for over 2 years. Throughout every campaign partnership, the JAA team are incredibly efficient, insightful and supportive. JAA’s insight & experience elevates the strategy behind our influencer activations, allowing us to drive industry-leading results for brands together.

Lucy Edgerley, General Manager, Buttermilk