JAA, the media agency that backs the underdog, has launched a new media buying only offering called SLINGSHOT.
Named after the oldest underdog story there is – David vs Goliath. The new product provides a slingshot that gets a job done quickly, expertly, without any fuss. There is no planning involved – just reliable, rapid and really good value media buying.
Who needs SLINGSHOT?
• A client that knows what media they want, such as fast reactive press in response to the news agenda
• A start-up and fast growth media agencies that needs support to buy confidently across all media channels
• An indie creative agency with media execution ideas already mapped out
• A media planning consultancy that needs to get a client on air with great TV buying rates
• An Indie production or PR agency in need of an OOH stunt or content creation
The media buying only offer is not new to the agency. JAA has been doing it for decades as a white label for marcomms agencies in need of great value media expertise. Recent partnerships include the launch of numerous box office hits as OOH partner for experiential marketing agency, Sublime Productions, as well as buying press for the British & Irish Lions membership programme ahead of the eagerly anticipated summer tour.
As the independent media agency known for its expertise and discretion, JAA’s provision of white label buying only services is already valued at over £13m (source: Nielsen). The launch of SLINGSHOT will also allow independent start-up media agencies to benefit from the 47 years of media knowledge and know-how.
Collins and Noss lead SLINGSHOT
The new product offering will be spearheaded by Co-Heads of SLINGSHOT, Olivia Collins and Max Noss. Collins will focus on OOH, press, digital and experiential media whilst Noss will head-up AV buying.
Richard Temple, CEO at JAA said:
“We’ve been providing white-label media buying services for other agencies and start-ups for over 40 years. Taking inspiration from Rory Sutherland, “If you create a name for something, you create a norm for something” so it was high time we gave it a name. As an underdog agency what better name for this than SLINGSHOT. This uses all the power and skill of JAA to take down bigger competitors. I’m really pleased that Max and Olivia have agreed to lead this product offering as they are very fast media activists and bring decades of expertise to the table.”
SLINGSHOT in action
We’ve been providing best in class media buying for creative agencies since 1978 but recent work include: Scope, Disney+ and Sublime, The British & Irish Lions.
You’ll have seen our work for a host of agencies and organisations – we’ve been at it for decades…
But we tend to keep quiet about it! Shhhh…
