This year’s Super Bowl ads brought the usual mix of bizarre and brilliant, and JAA’s resident American, Media Assistant Jack Jones, has cherry-picked a few of the highlights for your viewing pleasure.
Hellmann’s decided to get saucy with a recreation of that scene from When Harry Met Sally, only this time it’s mayo that does the trick. Michelob Ultra went full-on hustle mode, with Catherine O’Hara and Willem Dafoe proving they’re pickleball sharks, swindling unsuspecting folks out of their beers. We’ve popped the links in below, so you can dive into the madness yourselves. Enjoy!
Hellmann’s: When Sally Met Hellmann’s
Hellmann’s Super Bowl ad, When Sally Met Hellmann’s, delivers a perfect mix of nostalgia, humour, and star power by recreating the iconic “fake orgasm” scene from When Harry Met Sally – but this time the scene is triggered by Ryan eating a sandwich with Hellman’s mayo. Billy Crystal reprises his role alongside Ryan, and the ad playfully exaggerates just how good a sandwich can be with the right ingredients.
The punchline lands with a modern twist as Sydney Sweeney delivers the legendary “I’ll have what she’s having” line, making the 30-second spot both fresh and familiar. By tapping into pop culture and blending classic Hollywood charm with contemporary appeal, Hellmann’s ensures its brand remains as irresistible as its mayonnaise…
Michelob Ultra: The Ultra Hustle
Michelob Ultra’s Super Bowl ad, The Ultra Hustle, delivers fast-paced fun as Catherine O’Hara and Willem Dafoe hilariously dominate a pickleball court, hustling unsuspecting players – including a young couple who bet their freshly poured Michelob Ultras – out of their beers. As their winning streak continues, the duo takes on bigger challengers, culminating in a face-off against NFL legend Randy Moss and WNBA star Sabrina Ionescu.
Action packed, fun, and with several chuckle worthy moments, the 60-second spot taps into the rising popularity of pickleball while reinforcing Michelob Ultra’s playful, competitive spirit – proving that sometimes, a little hustle goes a long way.
Dunkin’: DunKings 2
Dunkin’ ups the ante with DunKings 2, a seven-minute, star-studded Super Bowl ad featuring Boston icons Ben Affleck, Jeremy Strong, Bill Belichick, and Casey Affleck in a hilariously self-deprecating spectacle. The ad leans into absurdity, with Strong fully embracing his ‘method actor’ reputation – at one point submerging himself in a vat of coffee beans while proclaiming, “We’re doing a Dunkin’ Donuts commercial right,” and later refusing to break character as Paul Revere.
Packed with self-aware humour and over-the-top antics, DunKings 2 doesn’t take itself too seriously, delivering a laugh-out-loud, caffeine-fuelled comedy that perfectly blends Hollywood satire with Boston pride.
The Final Whistle
So there you have it for 2025! This year’s Super Bowl ads certainly brought the entertainment, with some truly memorable moments. From Hellmann’s saucy recreation, Michelob Ultra’s pickleball hustle, to Dunkin’s star-studded spectacle, the ads focused on a blend of nostalgic charm, playful humour, and pure star-power. Until next year…
