Baylis & Harding

The aim was to raise awareness of Baylis & Harding’s new Goodness Sleep product range.

Sleep, good quality sleep, has become more culturally relevant than ever before. During the pandemic, people reported disrupted sleep turning to sleep products to help them get the best bedtime routine.

Our approach was to engage influencers across social media channels during specific times when people are tired or struggling to sleep.

The campaign ran with eight influencers across Meta and TikTok platforms for 2 months during the hours of 8pm – 8am.