Palmer’s

In March, Palmer’s took over Westfield for the Tahitian Vanilla range. We leveraged high-visibility DOOH in and around the site, leading customers to an experiential activation – The Vanilla Dreams Diner – inside the shopping centre.

In May, we delivered an OOH campaign for the Brazilian Coco range, targeting Gen Z gym-goers. Mirror vinyls and DOOH were deployed across gyms in London and were complimented by free samples.

June saw buses across London wrapped for the Shimmer range. Routes were strategically chosen to pass through high footfall retail areas in central, primarily targeting women aged 18-34.