Gosh!

The core objective of the campaign was to increase prompted brand awareness among Gosh!’s strategic consumer target, the 35-54 year old family audience.

JAA Media delivered this campaign across two channels: press and out-of-home. OOH gave the campaign a strong public presence in high dwell time areas like station platforms and train carriages – areas where a significant amount of people engage in online shopping. Press full page adverts were deployed next to contextually relevant editorials in The Grocer and Tesco Magazine, which has 6.3 million readers per issue.

By reaching consumers across both public and editorial spaces, the campaign maximised opportunities to engage the target audience and strengthen prompted awareness of the Gosh! brand.