UK & Ireland Mushroom Board
‘Get Your Vit Hit’ with mushrooms. A recipe of collaboration between creative and media agencies
The challenge was to get more people eating mushrooms throughout the autumn/winter season.
From October we see a decrease in day light hours resulting in a serious vitamin D deficiency amongst the mass UK population. In addition to this mushrooms are a brilliant source of vitamin D.
Together with creative partners Spinnaker, we cut through the busy autumn/winter, low light season with an innovative and distinct campaign, ‘Get Your Vit Hit with Mushrooms’ shining a light on the health and nutrition properties of mushrooms particularly highlighting their vitamin D prowess.
The campaign was amplified across TV, Press, OOH, Digital, Social, PR but our favourite activation has to be the LED ‘bright light’ bus stop D6s.
More likely to buy mushrooms
About the benefits of mushrooms
From the OOH campaign