We are excited to share the launch of ‘The Integration Effect’. A sector-first piece of research proving how brand and response work better together.
Proving that brand and response work better together
In today’s crowded fundraising space, charities can no longer afford to treat brand and fundraising as separate strategies. The Integration Effect, created by GOOD Agency in collaboration with JAA Media and MetaMetrics, challenges outdated thinking and proves that integration isn’t just a nice-to-have – it’s a game-changer.
With in-depth analysis and econometric modelling, this first-of-its-kind report delivers data-backed evidence on why investing in brand building drives stronger results. It’s packed with insights, a clear rationale, and practical steps to help charities embrace a fully integrated approach.
Download the report
Click the link below to find out more on the GOOD website, and sign up to get the report straight to your inbox…
🔗 The Integration Effect – GOOD Agency
*Please note that the report is accessible to charities only.
