JAA wins Pure Cremation

By Caroline Ayling, Marketing Director

JAA has won Pure Cremation’s £10m TV media account after a four-way competitive pitch run by the Aperto Partnership.

Ian Atkinson, Chief Marketing Officer, Pure Cremation said:

“All four pitches were of a really high standard and Aperto did a great job helping us navigate between them. Ultimately we chose the experienced team at JAA because they felt like the best fit for Pure, with the right approach and capability to help us grow. We look forward to working with them.”

JAA will start working with Pure Cremation from April 2024.