Maximising revenue for Black Friday
Maximising peak revenue through strategic budget phasing for Black Friday using Amazon Sponsored Ads
32%
Revenue increase
24%
ROAS uplift
-90%
CPC inflation
About
Our client is a leading wearables brand who wanted to maximise their Amazon Sponsored Ads revenue for Black Friday, with a limited budget.
The auction for this vertical is competitive, with CPCs up 25% YoY in the prior 3 months, restricting the levels of traffic we were able to drive to our clients’ products.
Through previous years’ performance analysis we identified an opportunity to increase spend earlier in the month when CPCs were lower vs in the main Black Friday period.
We also identified ‘Fake Friday’ as a key promotional day that had been underutilised in previous years.
