Midnite: Betting Done Better
Sports Betting, Casino Games, & Live Dealer. Midnite goes big with AV activity, heightening the thrill for Midnite casino world across TV and social. Casino ad live across AV and Radio with a Sky Sports sponsorship from May 2025 onwards, and Sportsbook creative for August across CTV.
About
Our first activity went live in March 2025 across AV & Radio, with a Sky Sports sponsorship from May onwards. We launched Midnite’s first ever TV ad campaign to build on a period of “explosive growth”, following up with a Sportsbook creative for August across CTV. Bold OOH activity with Digi Vans stationed outside St Mary’s Stadium and in key high-footfall spots across Southampton, we tapped into the Hollywood buzz around Ryan Reynolds’ ownership and the ‘Welcome to Wrexham’ Netflix series — delivering targeted, timely messaging to Saints fans on matchday.
