Triumph
Revved up and raring to go launching Triumph’s Chrome collection across EMEA. The Chrome models are a limited edition collection of the Rocket and Classics Triumph models in a stunning chrome design that was crafted to shine.
About
The challenge was to deliver lead generation for the limited edition Chrome models.
The Rocket and Classics models are popular with the Triumph motorcycle audience so we needed to find ‘clear road’ for the Chrome product.
In order to reduce any overlapping between the Chrome special editions and the traditional models we ran solely the Chrome creatives across Meta giving it the chance to shine.
Results
7%
Above target
for test ride requests
2 of 5
Markets
exceeded test ride requests before mid-point of campaign
