Palmer’s Green
Celebrating reforestation with train station take-over at Palmer’s Green.
About
The challenge was to bring skincare brand, Palmer’s, reforestation campaign to life through a creative and cost-effective media idea.
Our approach to the brief was to be playful yet poignant. We embraced the ‘green’ nature of the brief so explored opportunities that would bring this to life. We wanted an execution that physically put reforestation in the hands of the public and fully immersed them.
Our solution was simple, re-branding Palmers Green train station in North London to Palmer’s Green. We brought to life the environmental impact of reforestation by adding plants and greenery to the station and adding diffusers providing commuters with the sweet scent of coconut synonymous with the brand’s products.
Results
74k
Footfall
over the two week installation
750
Seed papers
distributed to local commuters
330k
YouTube views
of Palmer’s Green content
The JAA team had the vision to take our brand’s reforestation programme and bring it to London’s own Palmers Green. The coconut smell as you entered the station and sight of commuters taking the seed papers was brilliant. It’s not every day you get to see a station immersed in your brand!
