With International Women’s Day approaching, it’s a good moment to recognise the women shaping performance behind the scenes.
Our Search team is made up entirely of women. That’s not the story. The impact they deliver is.
Led by Lucy, Head of Search and eCommerce, the team is built on structure, curiosity and commercial focus, delivering scalable growth across clients. As a Google Premier Partner, Microsoft Advertising Partner and Amazon Ads Verified Partner, that performance is backed by recognised technical expertise and platform accreditation.
We caught up with the team to talk about standout campaigns, team growth and what keeps them motivated in a channel that never stands still. Here’s what they said.
Meet Lucy
Head of Search and eComm
Lucy once broke her finger with an inflatable hammer.
She has a particular soft spot for tactical shopping campaigns. One standout involved promoting products due to go on sale at the end of the month. By driving traffic before margins dropped, the campaign maximised profit and delivered stronger commercial impact for the client.
She’s most proud of how the Search team has grown. When she took over last year, the team was four strong. It’s now six, soon to be seven. Building a team that shares knowledge, challenges each other and continues to strengthen the offering is one of the things she values most.
What keeps her hooked on Search is its pace. There’s always a new feature to test, a new objective to work towards or a new challenge to solve. It never stands still. And while that can be demanding, it’s also what keeps the work interesting.
Next up is Sheena
Junior Search & eComm Account Manager
Sheena once appeared on a Japanese TV show.
Today, she’s restructuring Search accounts and driving scalable growth across clients.
Her standout campaign? Cats Protection, where a full audit and rebuild reset performance and created a stronger foundation for growth.
What she’s most proud of isn’t a single campaign, but the team’s ability to scale results consistently. And what keeps her motivated is the pace of the channel, always evolving, always something new to test, refine or rethink.
Then there’s Jo
Senior Search & eComm Account Manager
Jo loves comedy and has done open mic stand-up three times, despite insisting she was terrible at it.
One of her most memorable campaigns was Garmin’s Birthday Sale in September 2022. The campaign launched after a full restructure of ad groups by keyword theme rather than match type, alongside the rollout of Broad Match keywords. The result was a highly successful sale period and a strong example of how testing more algorithm-friendly strategies, when right for the client, can unlock performance. The campaign went on to receive a nomination at the UK Search Awards in 2022.
As a team, she’s most proud of securing three runner-up nominations at the UK Search Awards over the last three years.
What she loves most about working in Search is the immediacy. Whether it’s creative, keywords or a small technical setting, you can see the impact in real time.
Now, Rebecca
Senior Search & eComm Executive
Rebecca made the local newspaper when she was born, simply for being a triplet.
One standout campaign involved testing value-based bidding and audience layering to move beyond volume-only optimisation. By focusing on conversion quality and intent signals, she helped drive stronger commercial outcomes.
As a team, she’s most proud of the collaborative culture they’ve built, including contributing to an internal paid search newsletter that shares insights and best practice.
What she enjoys most about Search is working at the intersection of intent and strategy. Small optimisations can have a measurable commercial impact, and the constant evolution keeps it challenging and rewarding.
Then there’s Brianna
Senior Search & eComm Executive
More than half Brianna’s wardrobe is thrifted, and she’s proud of it.
Her most memorable campaign was the recent Christmas activity for The Salvation Army. It was the first time she built a strategy from the ground up, proving to herself she could step up and lead planning with confidence.
What she loves most about Search is the constant learning curve. With AI reshaping the industry at pace, there’s always something new to test and apply.
And finally, Lauren
Search & eComm Media Assistant
Lauren’s not a natural redhead.
Her most memorable campaign was her first retail sale experience, the Garmin Black Friday campaign, a fast-paced, high-pressure moment that delivered strong performance.
As a team, she’s most proud of smashing through multiple PCAs recently.
What she loves most about Search is the pace. It’s fast-moving, reactive and never dull.
