Benjamin Moore
See The Love with Benjamin Moore
About
This campaign has the Benjamin Moore brand at its core with the objective of delivering stronger awareness among
consumers, professional painters and interior designers.
Our strategy targeted all three of these client bases through a data-driven partnership with Skyrise, advertising across Digital Out-of-Home and leveraging Skyrise’s user data to precisely target and scale reach among Benjamin Moore’s priority consumer segments. As well as DOOH, streaming platforms and other social channels are important to the campaign.
The creative really brings the brand to life with warm, engaging visuals that help position Benjamin Moore as the premium offering that it is. We designed a strong range of audio-visual and static creatives that convey the essential principles of the Benjamin Moore brand of independent retail expertise, premium quality and professional credibility.
