Blood Cancer UK
Blood Cancer UK is the charity dedicated to beating blood cancer.
About
Developed with people affected by blood cancer, the integrated campaign highlights the realities of being diagnosed with the UK’s fifth most common cancer.
‘We Know What It Takes’ is a campaign developed by McCann Birmingham with media planned and bought by JAA Media. It centres on four individuals all diagnosed with different forms of blood cancer, such as leukaemia and myeloma. They helped shape the creative to best reflect the harsh realities of having blood cancer.
The integrated campaign ran across OOH, digital and print channels, spanning owned, earned and paid media.
Results
42M
Impressions
across OOH, digital and print media.
0.11%
CTR
120% above target
15.7M
plays/views
10% above target
At Blood Cancer UK we’re determined to be the generation that beats blood cancer. But to do this we need to raise awareness, both of blood cancer itself and of the work we do. We couldn’t be more excited to be working with McCann Birmingham and JAA Media to raise awareness of the reality too many people affected by blood cancer face.
