Parkinson’s UK
Parkinson’s UK’s first campaign under their refreshed brand platform, “Relentless Doers” a step change in how they show up in the world. They are: bold, hopeful, human, and determined.
About
This campaign marks the launch of Parkinson’s UK’s three year media campaign designed to drive legacy giving growth.
‘Relentless Doers’ is a step change in how they show up in the world. They are: bold, hopeful, human, and determined.
This campaign reintroduces Parkinson’s UK to national paid media, building emotional resonance and renewed familiarity with the brand while priming long-term intent to leave a gift in a will. As a multi-channel brand-response legacy campaign, It will combine reach, trust-building, and measurable engagement, acting as a cornerstone of their legacy growth strategy and a key driver of future income.
The campaign launched across Social, AV and Print with the core aim of shining a light on the importance of legacy giving for the charity.
