Getting Google Grants Going
We prioritised high-intent brand and donation keywords, while defining complementary roles for Grant and Paid search to maximise performance.
About
A leading UK environmental charity relies on search to drive donations, memberships and online purchases that fund urgent conservation work.
When JAA took over its Google Grant account, the structure was outdated and inefficient. Conversions were low and cost per acquisition was not meeting target. The account needed simplification and a clearer performance strategy to unlock growth.
A leading UK environmental charity relies on search to drive donations, memberships and online purchases that fund urgent conservation work.
When JAA took over its Google Grant account, the structure was outdated and inefficient. Conversions were low and cost per acquisition was not meeting target. The account needed simplification and a clearer performance strategy to unlock growth.
A streamlined structure and smarter bidding transformed Google Grants into a powerful, cost-effective acquisition channel.
