UK & Ireland Mushroom Board
‘Get Your Vit Hit’ with mushrooms. A recipe of collaboration between creative and media agencies
About
The challenge was to get more people eating mushrooms throughout the autumn/winter season.
From October we see a decrease in day light hours resulting in a serious vitamin D deficiency amongst the mass UK population. In addition to this mushrooms are a brilliant source of vitamin D.
Together with creative partners Spinnaker, we cut through the busy autumn/winter, low light season with an innovative and distinct campaign, ‘Get Your Vit Hit with Mushrooms’ shining a light on the health and nutrition properties of mushrooms particularly highlighting their vitamin D prowess.
The campaign was amplified across TV, Press, OOH, Digital, Social, PR but our favourite activation has to be the LED ‘bright light’ bus stop D6s.
Results
64%
Consumers
More likely to buy mushrooms
53%
Tell friends
About the benefits of mushrooms
31M
Impressions
From the OOH campaign
