teapigs
Living large and brewing big on ITV. Becoming part of the capital’s consciousness.
About
Through JAA’s media owner relationships we maximised the AV opportunity for teapigs making a seemingly ‘unaffordable’ media opportunity absolutely achievable.
The AV campaign ran across ITV1 in the London region and ITV Hub. The brand featured in 9 out of the top 10 programmes over the campaign period.
We delivered a sizable shift in traffic to teapigs’ website and an increase in online sales.
Results
3.8M
Adults
Saw the TV campaign
1.2M
ABC1 Women
Saw the TV campaign
x2
Online sales
Traffic and conversions on the website doubled.