Topps
Using paid media, and Jose Mourinho, to drive awareness of the EURO’s most collectible products and football fans to retail.
About
Working with Topps Collectibles we’ve taken football legends Jose Mourinho and Jude Bellingham onto kids TV, YouTube and across core cities.
The challenge with a super fast moving consumer good, like a tournament sticker or collectible trading card product, is to create instant awareness and drive footfall to retail sites.
Our integrated approach kicked off with a focus on kids TV with YouTube and peak morning on the wings. The striking part of the plan was the integration of OOH in key footballing cities Liverpool and Manchester. We achieved all our goals with high conversions and strong sales figures.
