Audio Visual

TV is changing

Overview

TV is changing. Its power isn’t. From linear TV to BVOD, we plan across every screen to find the right audiences, wherever and however they’re watching.

Our decades of buying expertise combined with new audience data, formats and viewing behaviours build plans around how people actually consume television today. That could mean national reach, regional tests, precision targeting or a combination of both. The screen has evolved. So has the way we make it work harder.

Linear

When you need reach, fame and shared cultural moments at scale, linear television still earns its place.

We use audience data, viewing patterns and buying expertise to find the stations, programmes, dayparts and position in break that give your brand the strongest opportunity to shine.

BVOD

Great television no longer runs to someone else’s schedule. BVOD lets brands appear alongside broadcaster-quality content while adding greater flexibility and audience targeting.

We plan across the major broadcaster platforms to extend reach beyond linear viewing and connect with audiences wherever they choose to watch.

CTV

Connected TV and streaming let brands bring the impact of the big screen together with smarter digital targeting. From Amazon Prime to Disney+ to Netflix, we plan across connected devices, streaming platforms and ad-supported services to reach audiences whose viewing has moved beyond traditional broadcast.

With richer audience data, flexible buying and increasingly sophisticated formats, CTV opens up new ways to build reach and relevance. Big-screen attention, with more precision behind it.

Addressable TV

Addressable TV allows brands to target specific households rather than showing everyone the same advert.

Through platforms including Sky AdSmart and ITV Addressable+, we can build campaigns around location, audience characteristics and household data – combining the impact of TV with more precise targeting.

A midlife couple are sat on the sofa watching the TV

Pause Ads

Pause ads appear when viewers pause content across selected BVOD and CTV platforms.

Unlike a traditional advert, they can remain on screen for the duration of the pause, giving brands longer-lasting visibility with less competition for attention. It is a high-impact, non-intrusive way to stand out on the biggest screen in the home.

A lady picks up her remote control to press pause

Sponsorship

Sometimes the opportunity isn’t just to appear in the break. It’s to become part of the programme people came to watch.

We identify sponsorship opportunities that create a natural connection between brands, content and audiences, building recognition and association through repeated, relevant exposure.

Product Placement

Put your brand into the story, not just around it. We help identify product placement opportunities that create natural visibility within entertainment audiences have actively chosen to watch.

Done well, it can make brands more familiar without asking viewers to stop what they’re doing and pay attention.