Creative Solutions

Getting seen is easy. Getting noticed is harder.

Overview

Your audience is scrolling, streaming, searching, skipping and swiping through thousands of messages every day. Simply being there isn’t enough.

We bring together media thinking, creative ideas, partnerships, technology and unexpected opportunities to turn placements into moments people remember.

Because the smartest media plan isn’t the one that spends the most. It’s the one that stops you in your tracks.

Why use this service

You need to create a big impact

Doing what everyone else does tends to get you what everyone else gets.

When you need disproportionate impact, we look for the thing we can change: the format, the placement, the partnership, the timing or the rules themselves. Finding a distinctive way to show up can turn an ordinary media investment into something much bigger.

You’re rebranding

A new brand deserves more than a new logo in the same old media spaces.

Whether you’re repositioning, refreshing or completely reinventing your brand, we find ways for your media to make the change feel real. Creating a launch that doesn’t just tell people something’s different. It proves it.

There’s an occasion you want to own

Some dates belong to everyone. The opportunity is making one feel like it belongs to you.

From cultural moments and sporting events to seasonal occasions and category milestones, we find the media idea that gives your brand permission to show up and a distinctive way to do it. So you don’t just join the conversation. You make your mark on it.

You need to light a firework

Sometimes a brand needs more than steady momentum. It needs a bang.

A creative media solution can kick-start a launch, reignite a brand or give the competition something new to worry about. We find the bold move that creates attention now. We then use the wider media plan to turn that spark into sustained momentum.

We would like to thank you all for the collaboration we have had these past few years. We are grateful to be able to work with kind and professional people like yourselves.

The Boghossian Family
The agency’s strategic thinking and deep understanding of the evolving media landscape, coupled with strong execution of our plans have elevated our brand awareness and ability to reach new heights in the plant based market

Marketing Director. Gosh!
Over the last few years JAA’s expertise and dedication have been integral to our success in improving targeting, ROAS, and conversion tracking across our bought channels.

Together, you’ve helped us craft a strategy that resonates with our customer personas and preferences, leading to some fantastic results

Family Member, Loake Shoemakers
JAA were instrumental in pushing us to trial a whole new strategy for our Christmas appeal. A challenging market meant we had to overhaul our usual way of doing things, making us go after new audiences while running on new channels. This meant trialling Netflix as the first charity on the ad funded platform and moving into Connected TV. Both of which were significant changes for a brand like ours that has historically relied on DRTV

Director of Engagement & Income Generation, RSPCA
The return of the Global Gag Rule means US international aid will be abruptly affected, and reproductive health programmes will be reduced or shut down. With MSI set to lose $14 million in healthcare funding, our teams are deeply worried for their communities.

Without reproductive healthcare, more women will be forced down a path they didn’t choose. More unplanned pregnancies. More life-threatening unsafe abortions. Trump has signed away the rights, voices and lives of women. But at MSI, we will not be silenced and we will not back down. We will always defend the right to choose.

Global Director of Communications at MSI
The JAA team have been a fundamental partner in the relaunch of the Cats Protection brand whilst also ensuring our fundraising products and animal welfare services have been maintained across digital and traditional media channels. Having worked together for years, we’re an integrated team working across all aspects of the charity’s media – brand, fundraising and products

Head of Brand and Marketing, Cats Protection
They continually provide insight driven, carefully considered media campaigns for us and our entertainment clients. The work we do with them is carried out at lightning speed and always delivered on budget and on time.

Head of Experiential Marketing, Experience & Events Agency
The team at JAA SlingShot is knowledgeable, responsive, helpful. They overdeliver on product and service levels as default whilst speaking my media language.

Media Director, Creative Agency
We have worked with JAA since 2022 across Europe, USCA, Brazil and Thailand. In that time we have developed a streamlined and very effective way of working and have seen significant efficiency improvements across all markets. JAA are responsive to our wide-ranging briefs, proactive in proposing new solutions and keep us abreast of media landscape changes.

Global Communications Manager, Motor Brand
JAA’s expertise and dedication have been integral to our success in improving targeting, ROAS, and conversion tracking across our bought channels. Together, you’ve helped us craft a strategy that resonates with our customer personas and preferences, leading to some fantastic results.

Marketing Director, British Retail Brand
Entertainingly and powerfully restates the case for human ingenuity and the relationship between risk and reward.

Tom Knox, Chairman, History of Advertising Trust, Former IPA President
I can’t recommend this book enough to anyone looking to back themselves. Read it, learn from it, share it – used wisely, the lessons in this book will become your unfair advantage.

Becky McKinlay, Managing Director, Oystercatchers
A carefully curated collection of ideas packed with stories of human courage, boldness, and smart opportunism. Highly useful, hugely entertaining, full of wisdom.

Orlando Wood, Chief Creative Office, System One. Author, Lemon and Look Out.
This fabulously entertaining and healthily subversive book will give you a black belt in corporate jiu-jitsu. Although technically it’s a red belt in jiu-jitsu.

Rory Sutherland, TED Global speaker, Author of Alchemy, and Vice Chairman, Ogilvy UK
Packed with fascinating stories, eye-opening case-studies, and lateral advice, this book will give you an advantage that sheer scale and money can’t buy.

Andy Nairn, Founder of Lucky Generals, Author of Go Luck Yourself

Awards

FAQs

It’s where the media itself becomes part of the idea. That could mean an unexpected format, a bespoke media partnership, a clever use of technology, a distinctive activation or a completely new way for your brand to show up. The answer changes. The ambition doesn’t: make more impact from your media investment.

No. Creativity isn’t something you unlock by adding another zero to the budget. A smart use of context, timing, placement or partnership can create impact well beyond its investment. We look for the opportunity first, then work out how to make it happen. We’re award winning in this area – picking up Best Use of Small Budget at the 2025 Marketing Week awards for our work with MSI Reproductive Choices.

Absolutely. The best ideas don’t care about agency boundaries. We can collaborate with your creative agency and other partners from the start, bringing media intelligence and opportunity into the creative process. That said we also believe a creative idea can come from anywhere.

Attention is great. Attention that delivers something is better. We agree what success looks like upfront, then build measurement around the job the idea needs to do. It could be awareness, engagement, consideration, response, sales or something else entirely.