Media planning & buying

Full-service, independent media planning and buying

Overview

We’re JAA. An independent media planning and buying agency built for ambitious marketers who want to punch above their weight and beyond their reach – we have the results to prove it’s working.

We plan and buy media across every channel. But we don’t follow the conventional playbook. We flip the script to flip the odds in your favour.

The Underdog Advantage™ is our planning approach that identifies traits, strategies and tactics for marketers who are routinely underestimated and outgunned.

It’s never the size of your budget. It’s the scale of your ambition.

Full-service media planning and buying

Our full-service media planning and buying offer is an integrated, end-to-end solution for marketing campaigns. We cover everything from brand to performance, product launches to sales promotions.

We find the real business problem, pick the right fight, win the moments that matter and prove that it worked.

Our team of expert media planners and buyers ensure you get our Underdog Advantage™ thinking and exceptional value from start to finish.

275 / day

JAA recruits on average 275 new donors each day for UK charities.

IPA Effectiveness Accredited

Dave Smith

Interrogate

We question the problem before trying to solve it.

The result is a tightly defined challenge and a clearer view of the change required.

Traits

Your organisation has advantage hiding somewhere. We find it.

We examine your business, brand, audience, market, assets, capabilities and culture. We also look honestly at your appetite for risk. This means we find where you can win.

Strategies

Strategy means making choices. Sometimes they are hard ones.

We decide where to compete, how to combine the strongest traits and which battle offers the best chance of changing the odds.

The result is a focused strategic choice that directs effort where it can make the greatest difference.

Tactics

We turn hard choices into decisive action.

Every channel, idea and investment is given a clear role, with resources concentrated on the audiences, occasions and moments most likely to change the outcome.

The aim is not simply to do more. It is to make every move count.

Evidence

Measuring what changed, not just what happened.

We distinguish between outputs; what we delivered; outtakes; what people noticed, understood or felt; and outcomes; what changed for the organisation.

That evidence becomes the beginning of the next planning cycle: measure what moved, learn from it and go again.