Generative Engine Optimisation
Search is changing. So is being found.
Overview
Our GEO, or AEO (agentic engine optimisation), helps brands build visibility across AI-powered search and answer engines.
We look at how platforms such as ChatGPT, Claude, Gemini and other generative search experiences understand, reference and recommend your brand, then identify the opportunities to strengthen those signals.
Search to discoverability
From content and authority to structure and discoverability, we help you adapt your search strategy for a world where the answer increasingly arrives before the list of links does.
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RSPCA
For Every Kind
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Palmer’s
Owning Summer (2022-26 work)
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Garmin
A Decade of Brand & Performance Growth
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Cats Protection
The Perfect Match
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Midnite
Growing Awareness Among Contemporary Playmakers
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Baylis & Harding
From Haute Handwash to Christmas No.1
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Benjamin Moore
See The Love
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Gosh! Food
Mad About Veg: Growing The UK’s No.1 Falafel Brand
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Topps
I Am José Mourinho
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MSI Reproductive Choices
From Signed Away to Choose Choice
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Loake Shoemakers
Suited & Booted: Heritage Meets eCommerce
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Triumph Motorcycles
Creator Partnerships That Perform
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Disasters Emergency Committee
Rapid Response Network for Ukraine
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Centrepoint
Investing in Brand to Fuel Fundraising Growth
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RNIB
Letter From Santa: Making Christmas Accessible
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Cats Protection
Here For Every Cat’s Journey
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Centrepoint
Turning Traffic Into Action
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Amputee Lionesses
Missing
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Cats Protection
Lifeline
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Blood Cancer UK
We Know What it Takes
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Crystal Palace F.C.
A Winning Digital Formation
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Cats Protection
Rebrand powered by PPC & PMax
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Crucials
Bringing the Heat to the Streets
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Expertise
Our media expertise
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Paid Social
Stop the scroll. Paid social that finds your audience and drives action. -
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SEO
Being brilliant is no use if nobody finds you. Get found and turn searches into opportunities. -
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Paid Search
Be there when intent is highest. Our paid search specialists turn search into measurable growth. -
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GEO
Search is changing. Build visibility wherever AI is shaping the answer. -
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Programmatic Display
Smarter targeting. Less wasted spend. Reach your audiences that matter. -
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CRO
More traffic isn’t always the answer. Turn more visitors into action. -
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Grants
Make every eligible pound work harder with smarter, optimised grant advertising. -
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eCommerce
From browsing to buying. Turn product discovery into sales and growth. -
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Influencer Marketing
Influence beats interruption. Connect with creators who build credibility and action. -
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TV & CTV
TV is evolving. Reach the right audiences across every screen that matters. -
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Cinema
Some ideas deserve the big screen. Make yours impossible to ignore. -
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Audio & Radio
Be the brand people hear, remember and act on. Wherever they listen. -
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Print
Print still packs a punch when you pick your moment. -
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OOH
Get out there. Put your brand in the real world, at scale. -
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Press
Right story. Right publication. Right audience. Build reach, context and credibility. -
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DOOH
Make outdoor work harder with data, context and dynamic digital formats.
Services
What we do
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Media Planning & Buying
From audience insight to bespoke ad placement, our end-to-end offer covers every element of media planning and buying. -
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Media Planning
Our Underdog Advantage™ planning approach gets to the real problem, then finds where your brand can win. -
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Media Buying
JAA SlingShot is our on-demand buying service built for the moment you need to move fast. -
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Search & eCommerce
JAA SearchLight brings together Paid Search, SEO, eCommerce and AI Search. When search works, growth follows. -
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Marketing Consultancy
One question, answered properly: what’s your Underdog Advantage™? We help brands discover the secrets to marketing success. -
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Creative Media Solutions
Creative media ideas that break through the attention economy and give brands an unfair share of attention.
Get in touch
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