Report IQ brings your media performance into one clear, real-time view across channels. So instead of waiting for reports to tell you what happened, you can see what’s happening now – where performance is building, where budget is being wasted and where there’s an opportunity to push harder.

That means faster decisions and continuous optimisation of budgets, audiences and creative. Less time pulling reports apart. More time making your media work harder.

Charity IQ securely combines a decade of anonymised performance intelligence to create meaningful sector benchmarks. That gives you a clearer picture of what good looks like, where your media is outperforming and where there’s an opportunity to improve efficiency.

It turns shared intelligence, with over 4 million ad spots analysed, into individual advantage helping us and you make more informed planning and buying decisions, improve campaign effectiveness and make every precious pound of media investment work harder.

Market IQ turns complex competitive media data into clear, consistent intelligence across markets, sectors and competitors. It gives you meaningful benchmarks for your own investment, helping you understand your performance, where competitors are gaining ground and where there could be space to behave differently.

This means your media decisions aren’t made in a vacuum. They’re made with a clear view of the market and importantly where your next advantage might be hiding.

Forecast IQ uses advanced predictive modelling to identify the media and marketing levers most likely to drive incremental growth. Robust statistical forecasts help quantify the expected impact of investment across channels, buying occasions and outcomes such as footfall and revenue.

And because tomorrow rarely looks exactly like today, we can model different budget allocations, pricing strategies and external conditions before you commit. Giving you stronger evidence for where to invest, what to change and how to drive growth without sacrificing long-term brand value.