Marketing Consultancy

When Media Needs to Sit at the Top Table

Overview

Growth challenges rarely arrive neatly labelled. Our Marketing Consultancy helps you get underneath the symptoms and find the problem that really needs solving.

We interrogate the business, brand, market and marketing ecosystem to uncover what’s getting in the way and where an overlooked advantage could change the outcome.

Because a better answer starts with a better question.

Why use this service

You know something needs to change. But not what.

When growth slows, it’s tempting to reach straight for a solution. More media. A new channel. A different audience.

We start somewhere else: the problem. We separate symptoms from causes and connect the marketing challenge back to the business objective.

You need to find your advantage

You might already have more to work with than you think.

We examine your brand, audiences, market, assets, capabilities and even your constraints to find strengths that aren’t being fully exploited.

You’re facing a big strategic choice

Strategy means choosing and that means sacrifice. We help you understand what to prioritise, what to protect and what to deliberately leave alone.

You need to turn thinking into doing

A strategy that never leaves the PowerPoint isn’t much of a strategy.

We translate recommendations into clear priorities, actions and measures of success.

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Red headed woman talks to colleague around a table

Together, you’ve helped us craft a strategy that resonates with our customer personas and preferences, leading to some fantastic results.

Marketing Director, UK Family Business

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FAQs

As a full-service media planning and buying agency, JAA can look beyond the media plan to help solve wider marketing and business challenges. Our Marketing Consultancy is driven by The Underdog Advantage™ approach and supports with audience and market analysis, growth opportunities, marketing effectiveness, investment strategy, measurement and strategic decision-making. It means we can question the problem before prescribing the media solution. We ensure every media recommendation has a clear route back to your business objectives.

Better media decisions start with a clearly defined business and marketing challenge. Our Marketing Consultancy offer examines your brand, audiences, market, assets, capabilities and constraints to understand what could genuinely change the outcome. That gives our media planners a clearer strategic starting point, helping us concentrate investment on the channels, audiences, occasions and opportunities most likely to make a difference.

Marketing Consultancy can be valuable when the challenge goes beyond deciding which media channels to use. You might be looking for growth, entering a new market, repositioning your brand, questioning your existing marketing investment or simply unsure what’s holding performance back. JAA use The Underdog Advantage™ to define the real challenge first, make the strategic choices that follow and then connect that thinking directly to media planning, buying and measurement. One joined-up journey from what needs to change to what we’re going to do about it.

Interrogate

We question the problem before trying to solve it.

The result is a tightly defined challenge and a clearer view of the change required.

Traits

Your organisation has advantage hiding somewhere. We find it.

We examine your business, brand, audience, market, assets, capabilities and culture. We also look honestly at your appetite for risk. This means we find where you can win.

Strategies

Strategy means making choices. Sometimes they are hard ones.

We decide where to compete, how to combine the strongest traits and which battle offers the best chance of changing the odds.

The result is a focused strategic choice that directs effort where it can make the greatest difference.

Tactics

We turn hard choices into decisive action.

Every channel, idea and investment is given a clear role, with resources concentrated on the audiences, occasions and moments most likely to change the outcome.

The aim is not simply to do more. It is to make every move count.

Evidence

Measuring what changed, not just what happened.

We distinguish between outputs; what we delivered; outtakes; what people noticed, understood or felt; and outcomes; what changed for the organisation.

That evidence becomes the beginning of the next planning cycle: measure what moved, learn from it and go again.

Join our workshops

Workshop

The Underdog Advantage™ Audit

Find the advantage hiding in plain sight. A fast, provocative session for senior teams using the principles of The Underdog Advantage™. You leave with a clear problem and promising places to look for advantage.

Duration: 1 Hour

Enquire now

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Workshop

The Deep Dive

Know what you’ve got. Know what you’re prepared to risk. Before choosing a strategy, we take stock of the organisation itself and explore the level of risk the challenge demands. You leave with clear guardrails for the brief that follows.

Duration: ½ Day

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Workshop

The Playbook

Turn advantage into action. Using the Strategies and Tactics from The Underdog Advantage™, we identify where to focus and translate the strongest direction into practical choices, ideas and a sharper brief. You get a clear way forward.

Duration: ½ Day

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