Search & eCommerce

JAA SearchLight. Bringing together Paid Search, SEO, eCommerce and AI Search

Overview

SearchLight is JAA’s offering that brings together Paid Search, SEO, eCommerce and AI Search, ensuring brands show up where it matters most. When search works, growth follows.

We offer flexible support models that align with your objectives, your team structure and your growth ambitions. Mix and match the expertise you need, or partner with us across the full Search journey.

Why use this service

Power of Paid Search

Turn Paid Search into predictable, profitable growth. Built around the outcomes that matter to your business. Priority access to betas via our Premier Partner status.

SEO Specialist

Build organic visibility that drives revenue, not vanity rankings. Win high-intent searches that convert into leads/sales. Fix technical & content blockers holding pages back. Unify Paid & Organic Search to drive incremental impact.

Improve Website experience

Convert more of your existing traffic with an effective CRO strategy. Improve landing pages and reduce friction. Implement reliable conversion measurement through GA4 tracking implementation and troubleshooting.

Get Ahead with AEO & GEO

Protect visibility as AI evolves search behaviours. Help your brand show up in AI answers and summaries. Make content easy to understand and trust. Get a full picture of performance across all major AI Search Engines in one dashboard.

eCommerce Experts

Grow eCommerce revenue with performance you can scale. Improve product feed quality so ads match intent. Build full-funnel strategies across Amazon Ads. Optimise for profitable growth across store + marketplace.

Grants

Turn Grant budget into measurable impact. Maximise eligible spend while staying compliant and driving meaningful actions. Build a sustainable structure that aligns with paid activity, SEO and AEO.

FAQs

Yes. JAA can work as an extension of your in-house Search team, providing additional expertise, resource or strategic perspective where you need it. Our support can flex as your internal capabilities and business requirements evolve.

We connect Search performance to the business outcomes that matter to you, rather than focusing on clicks and platform metrics alone. Our approach combines robust, transparent measurement with clear reporting so you can understand what’s driving performance, where your investment is working hardest and where there are opportunities to improve.

Yes. We can bring paid and organic Search together within a unified strategy, helping the two disciplines work harder together. This gives you a clearer view of Search demand, reduces unnecessary duplication and helps identify opportunities that might be missed when SEO and PPC are managed separately.

JAA is a Google Premier Partner, Amazon Ads Verified Partner and Microsoft Advertising Partner. This means we speak to real people who work there! These relationships give our specialists access to platform expertise, insight and opportunities that can help us make smarter decisions and maximise the value of your Search and eCommerce investment.

No. Our Search support is designed to be flexible. We can manage your Search activity end-to-end, take responsibility for specific areas or work alongside your existing teams and partners to upskill your in-house team. This gives you the expertise and resource you need without forcing you into a fixed model.

Meet the Team

Nick Smith

Chief Digital & AI Officer

Lucy Smith

Head of Search, eCommerce and AEO

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