Recognising our commitment to professional development.
JAA Media, the full-service independent agency that backs the underdog, has been awarded the prestigious IPA CPD Gold accreditation – recognising excellence in continuous professional development and marking a significant milestone in the agency’s long-standing commitment to its people and clients.
Since 1978, JAA has delivered on clients’ ambitions while creating an environment where its people can realise their own – through flexibility, empowerment and genuine care. Having recently celebrated 25 years of IPA membership, the agency has consistently maintained standard IPA CPD accreditation since 2002. The step up to Gold status signals not just consistency, but progression – raising the bar on how learning and development drives both individual and business success.
IPA CPD Gold Accreditation is our accolade for excellence in continuous professional development. CPD Gold Accreditation recognises our agency’s embedded, effective and innovative culture of learning, and our commitment to bettering the professionalism, development and reputation of our industry, enhancing clients’ brands and our agency’s worth as a result. CPD Gold agencies have demonstrated that CPD lies at the heart of their business, supports real business objectives and the development of employees professionally and personally.
This achievement is the result of a collective effort led by JAA’s dedicated team of CPD Champions, headed by Commercial Director Sue Fernando-Solini. Together, they have embedded a culture where learning is continuous, collaborative, and impactful. From ensuring 100% programme completion across the agency to recommending courses and championing “waterfall learning” across all levels, their work has been central to elevating the agency’s CPD standards.
JAA’s CPD Champions:
Sue Fernando-Solini (CPD Lead/Commercial Director); Caroline Ayling (Marketing Director), Dale Simmons (Data Strategy & Analytics Director), Darius Badelita (Finance Assistant), George Edgely (Senior Account Manager), James Sibree (Business Director), Lucy Smith (Head of Search and eCommerce), Mike Craggs (Account Director), Mike Mernin (AV Planner/Buyer) and Simmone Hallett (Account Director).
A Culture of Continuous Development
CPD is deeply embedded in JAA’s culture; across all our team members we have over 100 MIPA stars spanning 15 different IPA star-grade certifications. This commitment to development and growth isn’t just internal, it directly impacts the quality of work delivered to clients.
A Milestone Worth Celebrating
For JAA, achieving IPA CPD Gold is both a recognition of past commitment and a foundation for future growth.
Sue Fernando-Solini, Commercial Director and CPD Lead at JAA, said:
“Achieving IPA CPD Gold accreditation is a fantastic achievement and one we’re incredibly proud of. Our commitment to CPD quality runs deep, we’ve been recognised by the IPA for 25 years so upgrading to GOLD is a testament to the standard of excellence of our learning programme. It reflects the investment and dedication we bring to developing and growing our people, to truly make a difference to our team and ultimately our clients.”
As JAA continues to grow, this Gold accreditation reinforces what has long been at the heart of the agency: investing in people isn’t just the right thing to do – it’s what drives better thinking, stronger performance, and meaningful results for clients.
